Albert is a leader, a fighter who brings positive and bold changes to the community. He wants a campaign identity that uses a new approach to communicate strength, excitement, and change. After trying many different sketches, I created this brand identity based on the Oregon Motto Albert likes, "She Flies With Her Own Wings". Albert loves it and knowing that he is very satisfied with the design makes me so happy!
In this project, I designed the brand identity, type hierarchy, colors, and part of the brand collaterals. Special thanks to Hannah Lee, an amazing designer who is Albert's partner, gave me much great advice and designed the website and another part of the brand collaterals.