Albert Lee for Congress OR-03

Albert is a leader, a fighter who brings positive and bold changes to the community. He wants a campaign identity that uses a new approach to communicate strength, excitement, and change. After trying many different sketches, I created this brand identity based on the Oregon Motto Albert likes, "She Flies With Her Own Wings". Albert loves it and knowing that he is very satisfied with the design makes me so happy!

In this project, I designed the brand identity, type hierarchy, colors, and part of the brand collaterals. Special thanks to Hannah Lee, an amazing designer who is Albert's partner, gave me much great advice and designed the website and another part of the brand collaterals.

Branding

Campaign Design

Layout Design


Logomain
Logo_secondary
Logoalternate

SKETCHES

sketches
guide
guide2
guide3
DSCF1554
DSCF1571
DSCF1572
DSCF1588
stationery