What if there was a cafe that catered just to night patrons? For the logo design, I decided to combine a more mischievous version of a night owl-the night devil- with an "okay" hand gesture, representing the fun, easy-going atmosphere of the cafe. The mission of the Good Night Cafe is to provide a fun, hip, all-night cafe for its patrons. I chose to use purple for the brand accent color because like night, purple can be both soothing and mysterious.