01—Van Gogh Vodka Brand Refresh
Client: Van Gogh Vodka
Type: Brand Identity, Layout Design & Website Design
As the lead designer, I collaborated closely with the Creative Director to refresh Van Gogh Vodka's visual identity. I designed unique brush strokes for 18 expressions, injecting excitement and appeal into the brand. I applied the updated design to print and social media, and redesigned the website within module limitations, ensuring a seamless and consistent visual experience that enhances user engagement.
02—Galentine’s Day
Client: Van Gogh Vodka
Type: Brand Identity & Package Design
Van Gogh Vodka partnered with Do Cookie for a Galentine's Day campaign. I designed stickers for three unique flavor cookies and a cookie box, blending the brands' identities while adhering to Van Gogh Vodka's brand guidelines. The goal was to create a simple and minimal design that allowed the brands to shine together. The result was a cohesive visual fusion that showcased both brands' personalities in the campaign photoshoot.
03—GoghGirl 2023
Client: Van Gogh Vodka
Type: Concepting, Layout Design & Production
Van Gogh Vodka's annual #GoghGirl bottle collaboration celebrates female empowerment by partnering with diverse female artists. Each artist brings their unique perspective, creativity, and passion to the project, united in their desire to uplift and inspire others. In 2023, Van Gogh Vodka joined forces with artist Maggie Chiang to continue this tradition. As the designated designer, I worked with Maggie's final artwork, reassembling the layered elements to create versatile designs for various print and digital assets, such as instagram posts, posters, billboards, table tents, menu designs, bottle neck tags, and more, ensuring a cohesive visual identity across all platforms.
